
From Data to Decisions: How AutoML Powers Smarter Marketing
Reading Time: 3 minutesIn Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to drive smarter conversions. Now, in
We empower marketers to optimize outcomes using data.
The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.
Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.
From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.
Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.
As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.
Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.
Discover Our Latest Insights, Ideas, and Perspectives.
Reading Time: 3 minutesIn Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to drive smarter conversions. Now, in
Reading Time: 3 minutesIn today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top priorities. Whether you’re running an EdTech platform, corporate training program,
Reading Time: 2 minutesPredicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive analytics is now essential for
We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.
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