WASP is a Chrome Browser extension that comprehensively detects, accurately analyzes, and intuitively displays the various tracking tags and scripts that are loaded by websites.
It solves a key business issue of the digital age: preventing marketers from making important decisions on wrong, or faulty, data by ensuring that the tags that generate that data are deployed correctly and sending only error-free information.
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WASP allows you to do quality assurance of your web analytics tags faster than ever.
WASP uses a revolutionary algorithmic approach to tag auto-detection, a “friendly names” feature that accurately reveals what data is transferred by the tags, unique visualization showing relationships between tags, segment leading detection speed, streamlined role-based views (developer, marketer, manager) and tag-blocking for advanced quality assurance. With nearly 10,000 active users, is the undisputed industry leader in quality assurance testing for analytics tagging.